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Privacy Policy & Cookie Data

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Williams Den > Privacy Policy & Cookie Data

We, William’s Den Limited, operate this Privacy and Cookies Policy because we are committed to safeguarding the privacy of those using this website (“our website”) and the confidentiality of any information that we collect about you.  This Privacy and Cookies Policy sets out how we will use any personal information that we may obtain from you.  If we change any of the terms of Our Privacy and Cookies Policy we will post the revised policy on our website at behind the “Privacy and Cookies Policy” link at the bottom of each page. 

Whenever you submit your information to us, whether it be by using our website, by email, over the telephone, in person or by any other means, you are consenting to our collection and use of such information in accordance with the terms of this Privacy and Cookies Policy and, if you subscribe via our website, are opting to be added to our mailing list.  Please see the “How do you stop marketing information being sent to you?” section below for further information if you no longer wish to receive such mailings from us, or just email us at with details of your request. 

Who are we?
We are William’s Den Limited.  We are a limited company registered in England (number 09533438).  Our main trading address is Castle Farm, Wold Hill, North Cave, HU15 2LS.  We operate our website, the homepage of which can be found at  We are committed to ensuring that all personal information we hold is treated properly and in accordance with applicable data protection legislation.  We are registered as a data controller with the Information Commissioner’s Office and our registration number is ZA254225.  In accordance with applicable data protection legislation, we are required to explain to you how we will treat any personal data which we collect from you.

What information do we collect and how do we use it?
It is possible to visit and browse our website without being required to tell us who you are or reveal any information about you.

You may give us information about you by filling in forms on our website or by corresponding with us by phone, e-mail or otherwise.  This includes information you provide when you register to use our website, subscribe to our mailing list, place an order on our website, enter a competition, promotion or survey, purchase a ticket to enter William’s Den adventure play attraction (“the Attraction”) and when you report a problem with our website.  The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, preferences and interests and any other information relevant to customer surveys and/or offers.  When we validate a membership card, a photograph will be taken of the member when the membership card is created.  Such photograph will be held on our system for authorising the member’s future entry into the Attraction.  The photograph will be used for verification purposes only and will be deleted from our system following expiry of the membership card.  If you place an order with our website, we will use your information to process your order and for customer service and administration purposes.

Where you have given consent, we, and carefully selected third parties may use your information to inform you of special offers, events, promotions, new products and changes to our website via post, telephone, email or other appropriate means.  If you subscribe to our mailing list but subsequently decide that you no longer wish to receive such mailings please see the section below headed “How do you stop marketing information being sent to you?”.  

In the event that you provide us with feedback regarding William’s Den adventure park or our products, we may disclose that feedback to our suppliers.

You warrant that any information you supply to us is accurate and up to date, that you will inform us if any such information requires updating, and that if you submit a third party’s details to us you have that third party’s permission to do so.

Third Parties
We will share personal information about you with (i) third parties who are directly involved in dealing with any enquiry made or order placed by you (this will include Digital Ticketing Systems Ltd who process orders placed on our website on our behalf); (ii) where we are required to enforce our Terms and Conditions of Sale and/or Terms of Use; (iii) with third parties who are providing us with professional advice; (iv) where we are legally required to do so; (v) in connection with criminal or legal investigations where permitted by law; or (vi) where we have stated otherwise on our website.  If you receive goods or services which involve the goods or services of a third party we will pass information about you to the supplier so that it can provide you with these goods or services and any associated services which we ask it to provide. 

If you subscribe to our mailing list we may send you details of third parties’ products and services from time to time.  We will not pass on your information to third parties for the purpose of marketing.  If you respond to any third party who contacts you that third party rather than us will become the data controller of any information you provide to that third party and you should ask for details of how it will use that information.

We may also disclose your personal information to third parties in the event that we sell or buy any business or assets (in which case we may disclose your personal information to the prospective seller or buyer of such business or assets) or if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and subscribers will be one of the transferred assets.

How do you stop marketing information being sent to you?
You can ask that such information is no longer sent to you by emailing us at or writing to us at William’s Den Limited, Castle Farm, Wold Hill, North Cave, HU15 2LS or clicking on the appropriate link in the footer of any marketing emails.  It may take up to 14 working days to remove you from our marketing lists.

We will take all reasonable steps to protect your personal information.  However, the Internet is global and no data transmitted via the Internet can be guaranteed by us to be completely secure during transmission.  We cannot guarantee the security of any data that you disclose online and we will not be responsible for any breach of security unless this is due to our negligence or wilful default.  It is possible that the information you provide to us will be temporarily transferred via a route outside the European Economic Area as it passes between you and us.

Access to your information
You have a legal right to see a copy of the personal data that we keep about you, subject to certain exemptions.  Requests for such information should be made in writing to

In accordance with applicable data protection legislation, we follow security procedures in the storage and disclosure of your information.  We may therefore request proof of your identity before disclosing certain information to you.

Please contact us at the above address if you have any reason to believe that information we hold about you is inaccurate.

Our website uses “cookies” to ensure you receive the best possible visitor experience.  Cookies are small files which are sent by a web server to an individual’s computer which are then stored on that computer’s hard drive.  A cookie contains text, and is like an identification card which can only be translated by the server it originated from.

Cookies cannot tell us information such as your email address, which we can only collect where you tell us, for example if you subscribe to our mailing list.

Our website uses the following cookies for the following purposes:


COOKIE Description

Google Analytics

Collects information about how you interact with our website.  We use the information to compile reports and to help us improve our website.

Most internet browsers allow you to prevent cookies being stored on your computer.  Alternatively you may be able to configure your browser to accept all cookies or to notify you when a cookie is offered by our server.  You may also be able to delete all cookies currently stored on your web browser.

We may also collect information about where you are on the Internet (e.g. the URL you came from, IP address, and domain types like and .com), your browser type, the country where your computer is located, the pages of our website that were viewed during your visit and any search terms that you entered on our website.  We may collect this information even if you do not register with us, and will use it to administer our website, for internal operations (including troubleshooting, data analysis, testing, research, statistical and survey purposes) and as part of our efforts to keep our website safe and secure.

For further information about cookies and how they are used, please visit

How will you know if we make any changes to this Privacy and Cookies Policy?
We may amend this Privacy and Cookies Policy from time to time.  You are bound by any changes we make to this Privacy and Cookies Policy with effect from the date of the change.  If we make any substantial changes to the way in which we use your personal information we will notify you by posting a notice on our website's homepage.  You can view the current version of our Privacy and Cookies Policy at any time by clicking on the Privacy and Cookies Policy link on our website's homepage.

What about third party websites that you can access via our website?
Our website contains links to other websites which are outside our control and are not covered by this Privacy and Cookies Policy.  If you access other websites using the links provided, the operators of those websites may collect personal information from you which will be used in accordance with their respective privacy policies which you should read.  We are not liable for the practices of such third party website operators in respect of your personal information.

You acknowledge that any information that you post using our social media facilities will be viewable by anybody who visits those websites and that such information is also subject to the relevant provider’s privacy policy.  You are advised to consult each such privacy policy to see how they will use your data.



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"We don't stop playing because we grow old; we grow old because we stop playing."

George Bernard Shaw