Annual Passes

Join the Fun All Year with a William’s Den Annual Pass!

Buy an Annual Pass online

THE EXPLORER PASS

PRICE FROM

£125

THE ULTIMATE ANNUAL PASS!

BOOK TICKETS

What You Get:

Unlimited access to all Adventure Play Days during term time and the summer holidays
Mother’s Day & Father’s Day included
10% off food & drink
Exclusive Bring a Friend Free Days
Priority access to ticket releases
Enjoy one visit per pass holder to each of these popular events:
Easter Adventures
Den Fest (1-day ticket)
Trick or Treat Street
Christmas Experience (Off-Peak – 1 visit)
1 day in February Half Term
1 day on May Bank Holiday
1 day in May Half Term
10% off Birthday Parties
Entry into our brand-new Den Explorers Club & Welcome Kit

THE ADVENTURER PASS

PRICE FROM

£65

YOUR TICKET TO ENDLESS FUN!

BOOK TICKETS

What You Get:

Unlimited access to all Adventure Play Days during term time and the summer holidays
Mother’s Day & Father’s Day included - make memories on the days that matter most
10% off food & drink – save while you tuck into your homemade favourites
10% off event tickets – enjoy even more for less
Exclusive Bring a Friend Free Days – to share the magic!
Priority access to ticket releases – be first to book the fun

FAQ's

When are passes valid?

If purchased before 2nd Jan 2026 - both Adventurer & Explorer Passes are valid: 2nd January – 31st December 2026 (dates on play days calendar)

(Passes purchased up to 2nd January run for a fixed term; passes bought after this date are on a rolling basis)
Check your Adventure Playdates here. (link Play Date Calendar)

What’s the difference between the Adventurer and Explorer Pass?

Feature / Benefit	Adventurer Pass	Explorer Pass
Unlimited play on selected 2026 dates	✅	✅
1 visit to Easter Event	—	✅
1 visit to Trick or Treat Street	—	✅
1 Den Fest Day Ticket	—	✅
1 visit included on selected seasonal dates (Feb Half Term, May Bank Holidays & Half Term, Mother’s & Father’s Day)	—	✅
10% off food & drink	—	✅
10% off birthday parties	—	✅
10% off 1 visit to selected Christmas dates	—	✅
Adult Pass interchangeable within family	✅	✅*
Child Pass named and non-sharable	✅	✅

*Adult must accompany the children linked to the pass.

Do we need to book in advance?

No booking required, just show your pass card + barcode to scan on arrival.
(Your pass card will be issued at your first visit.)

Where can we eat?

Enjoy wood-fired pizza, home-cooked food and homemade ice cream at
William’s Pizzeria & Coffee Shop.

Reserve a table here - click here

What facilities do you have?

We provide:

Unisex loos
Family changing rooms
An ambulant loo
A Changing Places compliant facility

Everything needed for a smooth day out.

Do we need a wristband?

Yes, you’ll receive a wristband on arrival.
Keep it visible, and for children, please write a parent’s mobile number.

Can passes be shared?

Child passes
- For the named child only — not shareable
Adult passes
- Interchangeable within the family
- Must loan the pass card or pass barcode
- Must accompany children linked to the pass

Admission may be charged without valid proof of your pass.

Annual Passes

THE ADVENTURER PASS

A great value choice – perfect for families who love to play together.

Give your family a whole year of unforgettable adventures at William’s Den with our incredible Adventurer Pass. Packed with value, perks, and plenty of playtime, it’s the best way to enjoy everything the Den has to offer - again and again

WHY FAMILIES LOVE IT

The Adventurer Pass gives you unlimited opportunities to explore, climb, slide, build, and discover all year long. With special savings and exclusive perks, it’s unbeatable value for families who can’t get enough of William’s Den, making it the perfect gift that lasts all year round, and not just Christmas Day!

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THE EXPLORER PASS

Our ultimate, best-value annual pass for families who want the full William's Den experience.

If you’re looking for the biggest, brightest, and best way to experience William’s Den all year round, the Explorer Pass is the one for you. Packed with premium perks, top events, and year-round play, this pass pays for itself before you’ve even started exploring.

The included event tickets alone cost more than the price of the pass, so everything else feels like a bonus!

WHY FAMILIES LOVE IT

With full-year play, major event access, and premium perks, the Explorer Pass isn’t just good value - it’s exceptional. If your family loves making memories, enjoying big seasonal events, and squeezing every drop of fun from William’s Den… this is the pass built for you.

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